Commercial & GTM STrategy

Data and intelligence businesses often struggle to translate great products into predictable revenue. I help close that gap - by aligning market strategy, product positioning, sales execution, and customer success into a single, coherent growth engine.

Whether you’re launching into a new market, repositioning an existing product, or scaling up commercial operations, I provide hands-on support to sharpen focus and accelerate performance.

Positioning that cuts through the noise.

• Competitive landscape analysis and market mapping
   
• Customer segmentation and vertical prioritisation
   
• Product–market fit evaluation and refinement
   
• Pricing model development and value articulation
   
• Channel strategy and partner program design
   

Turning sales teams into consistent performers.

• Sales process design and automation
   
• Lead generation strategy and conversion optimisation
   
• Customer acquisition cost (CAC) reduction
   
• Account planning and expansion playbooks
   
• Sales team structure, incentives, and performance metrics
   

Revenue isn’t just about winning - it’s about keeping.

• Churn reduction programmes and early warning systems
   
• Upsell and cross-sell strategy design
   
• Onboarding, adoption, and customer engagement models
   
• Feedback loops for product refinement
   
• Customer lifetime value optimisation
   

The engine behind predictable growth.

• Sales and marketing alignment frameworks
   
• CRM optimisation and workflow automation
   
• Revenue forecasting and pipeline management
   
• Performance dashboards and KPI tracking
   
• ROI attribution across marketing and sales channels
   

• Developed the go-to-market strategy for an AI-driven GRC data provider entering the UK market
   
• Designed commercial growth playbooks for a compliance intelligence firm expanding across Europe
   
• Repositioned product and pricing strategy for a mid-cap business intelligence platform
   
• Advised on post-deal sales reorganisation and performance uplift